After a change in leadership, Sega discontinued the Dreamcast on March 31, 2001, withdrawing from the console business and restructuring itself as a third-party publisher. Sales did not meet Sega's expectations after several price cuts, and the company continued to incur significant financial losses. Released in Japan to a subdued reception, the Dreamcast enjoyed a successful US launch backed by a large marketing campaign, but interest steadily declined as Sony built anticipation for its upcoming PlayStation 2. In contrast to the expensive hardware of the unsuccessful Saturn, the Dreamcast was designed to reduce costs with "off-the-shelf" components, including a Hitachi SH-4 CPU and an NEC PowerVR2 GPU. The Dreamcast was discontinued in 2001, as Sega's final console after the company's eighteen years in the console market. It is the first in the sixth generation of video game consoles, preceding Sony's PlayStation 2, Nintendo's GameCube, and Microsoft's Xbox. The Dreamcast is a home video game console released by Sega on November 27, 1998, in Japan, September 9, 1999, in North America, and October 14, 1999, in Europe.
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